Case Studies

Sector: Technology

Outline: Nextbase is the leading brand of Dash Cams in the UK. 

Brief: Nextbase wanted to realign their messaging and communications to reflect a shifting market for Dash Cams. With Dash Cams no longer the preserve of petrolheads, techies and ‘Daily Mail dads’, new key messaging and creative copy was required to appeal to a mainstream audience. In addition to new slogans, taglines and SEO keywords, this meant writing in a warmer and more welcoming tone, replacing technical jargon with understandable and approachable terms to ensure wider appeal.

• Comms & Messaging

• Slogans & Taglines

• Tone of Voice

• Ecommerce

• SEO Keyword Content

Sector: Travel

Outline: Allianz Global Assistance is the worldwide leader in travel insurance and assistance services. 

Brief: Allianz Global Assistance (AGA) wanted to share the stories of successful rescue operations for clients stranded on all corners of the globe. In-house case studies were used as source material and converted from lengthy, corporate and dry content into digestible, punchy content for their social media platforms including Facebook, Twitter and Instagram. Due to AGA being a global brand, all content was written in a mid-Atlantic accent.

• Bios & Profiles

• Blogs

• Comms & Messaging

• Tone of Voice

• Social Media

Sector: Sport

Outline: BetVictor is one of Europe’s leading online bookmakers, specialising in sports betting and online casinos.

Brief: In a bid to improve BetVictor’s discoverability and Google ranking for its sports betting markets, over 250 creative keyword articles were required following an SEO review. The 300+ word articles, from Premier League football to Danish handball, needed to be knowledgeable, informative but also evergreen, as visitors could land on the page at any time or date. The publication of these articles resulted in a near-instant SEO boost.

• Blogs

• Ecommerce

• SEO Keyword Content

• Tone of Voice

• Websites

Sector: Travel

Outline: Insure And Go is a British travel insurance company with a niche in adventure and sports travel.

Brief: To cement their reputation as the go-to insurer for adventure travel, Insure And Go launched a non-branded sister website, DiscoverInteresting.com, profiling the type of adventure travellers who use their insurance services. The site’s focus was on quality longform narratives and visual storytelling, designed to increase organic visibility to their homepage in consideration of Google’s increased weighting towards quality content.

• Bios & Profiles

• Feature Articles

• Ghostwriting

• Interviews

• Longform

• SEO Keyword Content

• Video

Sector: Charity

Outline: Traidcraft is a UK-based Fairtrade organisation with a commercial arm that sells fairly traded products, along with a charitable arm that works with producers all over the world.

Brief: Established in 1979, Traidcraft is an organisation steeped in history but, until recently, lacking a modern approach. They required a complete overhaul of their online and mobile commercial offering, as well as a new digital presence to bring the organisation in line with the modern expectations of its consumers.

• Media Packs & Brochures

• Blogs

• Ecommerce

• SEO Keyword Content

• Brand Identity

• Photography

• Websites & Microsites

• Social Media