Case Studies

Client: Nextbase

Outline: Nextbase is the leading brand of Dash Cams in the UK. 

Brief: Nextbase required creative and engaging copy for their newly-designed website, to align with a new focus and target audience. With Dash Cams no longer the preserve of petrolheads, techies and ‘Daily Mail dads’, our task was to rewrite Nextbase’s key website messaging to reflect the product’s recent appeal to the mainstream. This meant writing in a warmer and more welcoming tone, replacing technical jargon with understandable and approachable terms to ensure wider appeal.

Client: Allianz Insurance

Outline: Allianz Global Assistance is the worldwide leader in travel insurance and assistance services. 

Brief: Allianz wanted to tell inspiring stories of helping their customers during times of need in far corners of the globe, in order to promote their insurance products across their social media platforms. This meant condensing their 2,000-word case studies into digestible and shareable content for platforms including Facebook, Twitter, and Google+, written in a Mid-Atlantic accent.

Client: BetVictor

Outline: BetVictor is one of Europe’s leading online bookmakers. 

Brief: In a bid to improve BetVictor’s discoverability and Google ranking for its sports betting markets, we were tasked to write creative copy based around keywords supplied following an SEO review. Accordingly, we wrote 300+ word articles on each of BetVictor’s sports markets, from Premier League football to Danish handball. The articles were to be evergreen and informed. In total this amounted to over 250 articles and resulted in a near-instant SEO boost.