Like all good storytellers, the first thing we do is research. Lots of it. From the moment you contact us, we begin the process of learning and understanding your business, your audience, and your goals.
We do this through a process some may call brainstorming. But, as you’ve probably guessed by now, we take a different approach. We call it storyboarding.
That’s because, to find the brand story that will best resonate with your audience, we believe in following the five principles of good storytelling:
Storyboarding Your Brand:
- Who are the keys players in your business? Who
is your target audience? Who are your competitors?
- What industry are you in? How old is your
business? Where are you based?
- What is the history of your business? What are
your values and achievements? What are your short and long-term objectives?
- What problem does your product or business
- What is your unique proposition that resolves
the above? What makes you different?
With the storyboarding complete, we’ll have all the information we need to begin conceptualising and drafting ideas. Key messaging should be easy to remember and easy to repeat: simple, yet evocative.
Our storyboarding technique allows us to get to the heart and soul of your brand. We’ll know what drives you, and we’ll reflect that passion within your story.